How To Magically Make More Money Than Your Competition
When we think about branding we think about pictures, music and all the weird stuff companies come up with. You have to ask yourself why you purchased that brand's product? What made you buy that Expensive Car? Why this Specific Watch? Let me explain:
BUSINESS
Michael
5/5/20241 min read
It doesn't matter who you are.
Your business, be it doing copywriting, e-commerce, marketing or if you’re in retail. Each one has their own unique personal brand.
Take a look at your closest competitors, one more expensive than yourself and one cheaper than yourself.
Can you visualize the difference between you and them?
Immediately people will focus on the price of each competitor at this moment. How much this one charges versus the other.
Why one is outperforming the other in sales or that one has a larger storefront than the rest.
But there is More to it!
Why are customers buying from you?
You know when you are cheap the customer will think all sorts of things about you.
Did you skimp on the quality? Or are you just doing a hit and run on them!
With this firmly in the client's mind it is the easy conclusion, that if you are Cheap your work also is Cheap!
So let us get to the solution…
How to beat the competition?
First and foremost don’t feel bad for what your competitors are charging, you are here to build your brand as a big or a small illusion that it can be.
When setting your prices, set them at 15% to 30% higher than your competitors!
With this strategy you will leave the impression firmly rooted in your clients head that you are outperforming your competitors, from a quality standpoint.
This point, you will have to drive home intensely in your marketing, leaving your customers with no better decision than paying that extra 15-30% for your service as they inherently know your brand is higher in price yet less in total cost.
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